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Market Research

URC provides a full and complete service offering in the complex area of online market research. This is where we help you to not only plan how to collect the real data that is going to be tactically useful for your analysis, but also to help you analyze the data after it is collected. This is a complicated area and requires a good plan at the beginning, and the right expertise after.

URC can customize the research and analyses based on your business needs in any one of the following;

Internal Assessment

By working to understand your internal needs, we can craft the right program to launch, and then after the data has been collected help you to analyze and understand the implications and help you to make the right kinds of appropriate business decisions to see, concrete ad tangible results. Real measurable results that improve an operation, impacting the bottom-line.

Focus Groups

In many marketing initiatives the technique of using a representative market segment or focus group is often a very effective way to test a new product or service and fine tune the eventual offering. We can help you to prepare the survey that the group will be taking, to ensure it can measure the right tests, and on the back end, help you to analyze the results correctly so that the true feedback can be understood and the right corrections or modifications can be undertaken. Result, better feedback, asked in a better way, digested and effectively implemented to guarantee the right result.

Gap Analysis

A quantitative study conducted online with customers to measure the importance of various customer needs and perceptions of how well those needs are being met. The gap in Gap analysis is the set of important needs that are not currently being met by the client and/or key competitors. This gap typically represents a strong opportunity for the URC customer. Clearly, a complicated set of circumstances, that can benefit from an expert touch. That's where we can help.

Brand Positioning

A quantitative study conducted online to measure the brand effectiveness, retention and imagery of client brands as well as key competitors'. A brand map is constructed which visually displays the client brand personality, the brand personality of key competitors and the ideal brand personality which would optimally motivate customers to select the client brand. Marketing and communications strategies can then be developed to move the client brand from its current positioning closer to the ideal positioning. Again,not for the faint of heart, our clients have found it helps a lot to have an objective set of extra eyes, looking for the true results.

Trade-off Analysis

A quantitative study conducted online with customers to determine what product features and/or services they most value and the degree to which they are willing to spend money on each feature. The results from this study will define the optimal new product feature set, the optional price to initially charge and also the core target customer segment. Highly effective and a place where the rubber often meets the road. A mistake made here can be costly. The right decision, hugely beneficial, impacting the bottom line directly.