San Francisco Jan. 9th & 10th
Key Note Speaker: Kerry Curtis, PhD
Professor, Chair Marketing and Public Relations
Golden Gate University, San Francisco

Learn from Microsoft Corporation and Ellie Mae how Marketing Research propelled their Strategic planning and enhanced their tactical marketing executions.

Understand how market research can
determine your company's competitive
position and enhance its bottom-line
performance. Doing this right can save
your company time and valuable resources.
AND, the payback is nearly immediate.
This seminar will provide you practical
exposure to a wide range of research
tools and methodologies that should
make you the point leader for your company's
strategic planning and thinking.

What we will cover:
(hands-on experience with these
methodologies plus a learning
workshop to hone your skills)

  • Factor analysis
  • Segmentation
  • Conjoint analysis
  • Discriminate function analysis
  • Multivariate Analysis
  • PLUS, a review of Descriptive Statistics
Endorsed by SVAMA

    Benefits:

  • Determine the correct research methodologies required to solve your current marketing problems.
  • After the research method is employed, know the correct analytical analysis techniques that will deliver the solutions you seek.
  • Enhance your strategic decisions by better predicting customer behaviors and product strategies, to include pricing considerations.
  • Implement effective customer retention strategies.
  • Learn how Market Research can be the centerpiece to developing effective customer loyalty programs based on a comprehensive understanding of the overall customer experience.
   Register now and save!